From Expat to Innovator: Amal Houmeydi Leads Mauritania’s First Content Creation Incubator, Bridging Culture and Collaboration

Editorial: Africa Eye

Amal Houmeydi, a rising figure in Mauritania’s media and digital landscape, is fast becoming a voice to watch. Widely followed on social media and regularly featured in public programs and events, she speaks with authority on topics related to media innovation, digital creativity, and cultural expression—earning her a growing national audience.

After spending a decade in the United States, Amal returned home with a clear mission: to pioneer Mauritania’s first incubator dedicated exclusively to content creation. She founded REEN, an innovative platform designed to support young creatives by offering training, concept development, production guidance, and digital distribution.

One of REEN’s flagship projects is the podcast “Raṣ Emreda”, created and hosted by Amal herself. The show explores underrepresented oral histories from Mauritania, highlighting the country’s intangible cultural heritage through a modern storytelling format tailored for digital platforms. It’s both a preservation effort and a reimagining of national narratives for younger, tech-savvy audiences.

Since its launch, REEN has attracted hundreds of applications from aspiring content creators eager to transform their ideas into reality. The incubator, now preparing to roll out a comprehensive training and mentorship program, is positioning itself as a hub for nurturing local talent and professionalizing the content creation industry in Mauritania.

Amal’s work has not gone unnoticed. REEN’s impact and vision have caught the attention of both public and private sector stakeholders. Ongoing negotiations with banks, institutions, and corporate entities hint at upcoming strategic partnerships—some seeking to support REEN’s mission, others hoping to associate their brand with Amal’s trusted media presence.

As Mauritania’s media ecosystem undergoes a digital shift, REEN is emerging as a transformative force, and Amal Houmeydi remains at the forefront—committed to building a sustainable creative infrastructure that empowers the next generation of Mauritanian storytellers.